The international fashion brands have been hitting hard on the Brazilian market. If you follow the retail scene, or simply shops in a mall, you are well aware of that. The big news, which I found out while browsing the stands of Salão Bossa Nova looking for trends, is the arrival of the Spanish brand Desigual along this shores.
It is possible that you have already stumbled in front of one of their stores during a trip. Desigual, a brand born and bred in Barcelona, can now be found all over Europe and on the US. More than clothes, those Spanish trendsetters are selling us ideas. Every single collection is divided in three themes: sex, fun and love. Those three pillars solidify the brand's identity, catering to free spirited women.
Up until this moment, there is no concrete plans about opening actual physical stores in the country. They do, however, plan to invest in an e-commerce very soon. When they decide to take the next step and make their presence on the streets, Brazilian women, free spirited by nature, will surely embrace them.
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