quinta-feira, 21 de março de 2013

Colourful and Brazilian

Brazil is starting to get interested in makeup, that's a fact. Some national brands have been sprouting during the last months, in order to compete with the foreign products that are now having an easier time to penetrate the local market. Two questions arise in my mind regarding that trend. Are those lines apt to solve the problems of the Brazilian skin? Still, are they following the international beauty trends?

Yesterday, I got to know the new makeup line created by Phebo and I can say that the answer to both those questions is a big, fat YES. All the products were created with the help of makeup artist Mauro Brettas, someone who truly knows what the Brazilians need and are looking for. The colour range, for example, ranges from pale to very dark, covering all the tones in between.

When the issue is sustainable living, Phebo is not falling behind with the international trends. All the products, besides not being tested on animals, are free from animal products in their formulas (except from bees' wax, which won't kill the poor bees anyway).

The lipstick pencil is an innovation that NARS and Clinique came up with. The Phebo version resembles the Clinique's Chubby Sticks. Although the colours look vibrant on the package, they leave a subtle wash or colour with a light gloss. Perfect for wearing on a daily basis.


The blushes can adapt for all skin colours. The peachy one is great for fair skins, the more earthy tone to the darker hues and the pinks can suit everyone. 

Now, the skin range is something to behold. There are many colours of foundation and concealer to choose from. The darkest and more stubborn under eye circles will be eradicated with the help of the correctors palette (those colours you wear under the concealer to even out the skin tone). There is even a foundation and concealer duo, where an adaptable colour foundation stays at he bottom and a concealer of the exact same shade sits on the top. Perfect for carrying in your bag. 

The eyeshadows range from matte to sparkling and the tones are around the neutral shades. Beautiful golds, coppers, moss greens, sandy colours, browns and even a jet black one for the bold girls.

Now, you must be wondering where to get it. You can find the products on the Granado and Phebo stores, in the concept store Dona Coisa or buy it online on Phebo website. 

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