We've already talked about how the sneakers are back on trend since fashion took a turn towards a sporty approach (here). I'm not talking about the way you dress to go for a run, or to the gym. That sports trend can be observed even in casual, street fashion. Pay attention and you'll notice: we no longer cringe at the sight of a smart outfit topped with a colourful pair of tennis shoes.
Well, the shoemakers were very quick to take notice of that and even quicker to create options for all sorts of crowds. Nike, eying the hype around Rio de Janeiro, ready (or not) to host the next World Cup and Olympic Games, came up with a collection inspired by the city's beaches. Converse, a favourite brand of a different crowd, debuted it's latest models on their NYC store under the slogan "Shoes keep it clean. Sneakers get dirty." They do, but yet they are practical, long lasting and now, very cool.
Nike Beaches Collection
Converse
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